Kevin Pho, MD 2/26/2026

Health care price transparency: Why patients are bypassing insurance

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The article details a physician's personal encounter with opaque and exorbitant pricing for routine lab tests through insurance, contrasted with affordable, transparent pricing via a direct-pay platform. It explores why patients are increasingly bypassing traditional insurance for alternative care pathways, citing high costs, appointment scarcity, and a desire for price clarity and predictability as key drivers in the healthcare system.

Health care price transparency: Why patients are bypassing insurance

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